GaGa is Picture Perfect for Polaroid

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LADY GAGA is helping revive the popularity of Polaroid instant cameras by inventing new products for the famed company.
In October (09), bosses at the photography firm announced plans to bring back their classic cameras after discontinuing production in 2008.

And now the Paparazzi hitmaker is adding inventor to her resume - after signing up to create a new range of items for the brand.

She says, "I am so proud to announce my new partnership with Polaroid as the creative director and inventor of speciality projects. The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation - blending the iconic history of Polaroid and instant film with the digital era - and we are excited to collaborate on these ventures with the Polaroid brand.

"Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to - as my father puts it - finally have a real job."

Lady Gaga will officially unveil the partnership with an appearance at the 2010 Consumer Electronic Show in Las Vegas on Thursday (07Jan09).


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[popatemyheart]

wait. she's gonna design cameras?
wow

[cjravenfan91]

Here's a little more info from her official site

LAS VEGAS - 2010 International CES – January 5, 2010 – PLR IP Holdings, LLC, owners of the Polaroid™ brand, today announced a multi-year strategic partnership with Lady Gaga, who will serve as creative director for a specialty line of Polaroid Imaging products. The partnership brings together one of the world’s most iconic brands with today’s fastest rising musical artist and cultural trend setter, known for her string of smash global hits including Paparazzi, Bad Romance and Poker Face, her fashion forward design aesthetic and her exceptionally close connection with her fans.

Lady Gaga will make a special appearance at the Polaroid booth at the 2010 Consumer Electronic Show (CES) in Las Vegas on Thursday, January 7 at 10:45am to talk about her new creative and business relationship with the Polaroid brand.

"I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,” said Lady Gaga. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation--blending the iconic history of Polaroid and instant film with the digital era--and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it--finally, have a real job."


“Lady Gaga's broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid,” said Stephen Miller, co-CEO of PLR IP Holdings. “Polaroid has had a special connection with its customers for years, we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation."

The partnership with Lady Gaga is the most recent in a string of partner announcements by PLR IP Holdings, LLC (PLR), the new owner of the Polaroid brand. In the past six months, PLR has assembled a family of Polaroid partners for product development, marketing distribution and licensing. Building upon Polaroid’s rich history, the Polaroid partner network will support fans and users of classic Polaroid products and deliver new Polaroid products to a new generation of Polaroid customers while staying true to Polaroid's long-standing values of fun and simplicity.

New products by Polaroid and Lady Gaga are to hit retail shelves starting in late 2010.



Sounds like these camera's are going to be FANTASTIC!!!

[popatemyheart]

they're probably gonna be expensive as hell which i hate!!!
but i always wanted a polaroid since i was a little kid, so this would be amazing.
too bad i probably wont have 10 000$ for it.
i hate how what has gaga included in it, or it's a gaga thing, have to be too expensive.
super deluxe pack. it's overrated.