Post by mcbutterfly on Apr 11, 2008 0:07:42 GMT 8
Turns out People magazine’s Christina Aguilera baby photo issue, which cost them a reported $1.5 million, sold better than the estimated 1.3 million copies originally thought; it moved 1.45 million on the newsstand.
That’s one highlighted stat from the latest tabloid data, which shows People up 5 percent year-to-date, with an average 1.5 million copies moving on the newsstand, according to ABC data being released today. The mag’s biggest mover? January’s Heath Ledger, which sold 1.8m, thanks to it being the only weekly to close late enough to catch the obit. But that issue is expected to be bested by Jennifer Lopez’s newborn twins, with estimates of 1.9m.
And how is the competition faring?
For Us Weekly, not well. Two of four issues covered by ABC’s Rapid Report missed the magazines upped rate base of 1.9 million. No matter: While OK! reports an average 1.5 million issues sold each week when subscriptions and newsstand are combined, six of seven tracked issues missed the 900,000 base OK! set for itself.
Over at Bauer, In Touch is down 26 percent YTD, missing its 1 million copy rate base thrice; Life & Style is down 21 percent and missed targets four times.
Source: Jossip
That’s one highlighted stat from the latest tabloid data, which shows People up 5 percent year-to-date, with an average 1.5 million copies moving on the newsstand, according to ABC data being released today. The mag’s biggest mover? January’s Heath Ledger, which sold 1.8m, thanks to it being the only weekly to close late enough to catch the obit. But that issue is expected to be bested by Jennifer Lopez’s newborn twins, with estimates of 1.9m.
And how is the competition faring?
For Us Weekly, not well. Two of four issues covered by ABC’s Rapid Report missed the magazines upped rate base of 1.9 million. No matter: While OK! reports an average 1.5 million issues sold each week when subscriptions and newsstand are combined, six of seven tracked issues missed the 900,000 base OK! set for itself.
Over at Bauer, In Touch is down 26 percent YTD, missing its 1 million copy rate base thrice; Life & Style is down 21 percent and missed targets four times.
Source: Jossip
