Post by mcbutterfly on Oct 24, 2007 3:02:26 GMT 8
New York-based visual effects house Suspect has added an organically-growing tattoo to pop star Christina Aguilera in a commercial to promote her perfume line, Christina Aguilera Fragrance.
We join the robe-clad superstar in a penthouse constructed on a set as she scans over her wardrobe unable to decide what to wear. Spying a bottle of her perfume, the starlet disrobes. As she sprays the fragrance, the mist gently lands across her back creating a tattoo that spreads over the contours of her body. The delicate lace tattoo emulates the design on the fragrance bottle and is much more exciting to wear than any item of clothing in her closet.
"The spot’s main focus was the tattoo that we would 'grow' on Christina’s back to look like the bottle of her new perfume, which would then be sprayed onto her body," says VFX supervisor and lead flame artist Tim Crean. "This required extensive animation tests -- the large tattoo had to grow quickly, but not feel aggressive or malevolent.
"Next came the spray mist, which was a little tricky in that we were animating across a moving surface. We constructed several CG tests first with Particle Systems, then the directors shot practical elements for the mist to be incorporated with the live-action.
"The most challenging aspect of the process was that the tattoo had to move with the angles of her back. Very similar to a recent project we completed for Eucerin which married imagery with skin in a feminine, beautiful way. Unlike Eucerin, we were challenged further by such a large range of motion by Christina."
Source: Digital Arts
We join the robe-clad superstar in a penthouse constructed on a set as she scans over her wardrobe unable to decide what to wear. Spying a bottle of her perfume, the starlet disrobes. As she sprays the fragrance, the mist gently lands across her back creating a tattoo that spreads over the contours of her body. The delicate lace tattoo emulates the design on the fragrance bottle and is much more exciting to wear than any item of clothing in her closet.
"The spot’s main focus was the tattoo that we would 'grow' on Christina’s back to look like the bottle of her new perfume, which would then be sprayed onto her body," says VFX supervisor and lead flame artist Tim Crean. "This required extensive animation tests -- the large tattoo had to grow quickly, but not feel aggressive or malevolent.
"Next came the spray mist, which was a little tricky in that we were animating across a moving surface. We constructed several CG tests first with Particle Systems, then the directors shot practical elements for the mist to be incorporated with the live-action.
"The most challenging aspect of the process was that the tattoo had to move with the angles of her back. Very similar to a recent project we completed for Eucerin which married imagery with skin in a feminine, beautiful way. Unlike Eucerin, we were challenged further by such a large range of motion by Christina."
Source: Digital Arts
