Post by account_disabled on Feb 18, 2024 12:16:01 GMT 8
As a result, business schools are a force in ensuring the continuation of a phantom distinction that does not serve students or the companies that hire them. Practitioner Insights If you run a business, convert marketing and strategy. I couldn't care less what you call it. You simply don't need two functions that do the same primary job (with perhaps some unique sidelights).
Keep great people from both current functions – it's not a take-over of one from the other. Just don't make them compete to make the same set of choices. If you work in the bowels of a marketing or strategy Mobile Phone Number function, collaborate with the other function. You're doing the same job. The worst possible outcome is to have an inconsistent marketing plan and strategic plan. Work together as teammates who collaborate to create a unique one. This will contribute more to business success. If you're a business school dean or you're a marketing or strategy professor, so I won't even ask.
I already know that you can barely keep behavioral marketing and econometric marketing from insisting on splitting into two separate departments to stop the internecine warfare. But for the sake of the students, teach one thing. I don't care who teaches it: marketing professors or strategy professors. But don't teach as if the tasks of strategy and marketing are different: they are not. Otherwise, you will continue to confuse students and send them into the world destined to perpetuate current corporate duplication and dysfunction.